Description

Module 1 – Foundations of Digital Marketing

Principles of Digital Marketing (updates & trends) • Customer Journey Mapping & Omnichannel Strategy • STP with AI-driven audience insights • Branding & Storytelling in the AI era • Website Essentials: UX, Information Architecture, Wireframing

Module 2 – Website Development & Optimization

WordPress & Shopify (No-code + AI-powered website builders) • Conversion-focused landing pages with heatmap analysis • Introduction to Web3 & Decentralized Websites (basic awareness)

Module 3 – Search Engine Optimization (SEO)

On-Page, Off-Page, Technical & Local SEO • Voice Search SEO (2025 trend) • AI & ChatGPT-powered SEO content optimization • Google Search Generative Experience (SGE) & its impact • SEO Tools: SEMrush, Ahrefs, SurferSEO, NeuronWriter

Module 4 – Search Engine Marketing (SEM)

• Google Ads (Search, Display, Video, Shopping, Performance Max) • AI-driven bidding strategies • YouTube & Video Marketing Ads • Automation in SEM campaigns

Module 5 – Social Media Marketing

• Meta Ads (FB + IG), LinkedIn Ads, TikTok & Shorts Ads • Social Media Strategy & Calendar Building • AI-powered Social Listening & Sentiment Analysis • Personal Branding & Influencer Marketing with AI Tools • Social Commerce (Instagram Shops, WhatsApp Commerce, TikTok Shop)

Module 6 – Content & AI Marketing

• Content Strategy (blogs, videos, podcasts, reels) • AI Tools for Content Creation (ChatGPT, Jasper, Copy.ai, MidJourney, Runway ML) • Prompt Engineering for Marketing • Video Editing & Automation with AI • Generative AI for Brand Storytelling

Module 7 – Email, WhatsApp & Automation Marketing •

Email Marketing (Segmentation, Automation, Deliverability) • WhatsApp Marketing & Chatbot Integration • SMS + Push Notifications Strategy • CRM Platforms (HubSpot, Zoho, Mailchimp, Klaviyo) • Marketing Automation & AI Chatbots

Module 8 – Analytics, Data & Measurement

• Google Analytics 4 & Google Tag Manager • Conversion Rate Optimization (CRO) • Customer Data Platforms (CDPs) & Data Privacy (GDPR, DPDP Act 2023) • Predictive Analytics with AI

Module 9 – Advanced & Future-Ready Marketing

• Growth Marketing & Retention Strategies • Affiliate & Influencer Marketing (AI-driven partnerships) • Mobile & Voice Marketing • AR/VR & Metaverse Marketing (Intro) • AI in Programmatic Advertising • Blockchain & NFTs in Marketing

Module 10 – Capstone & Career Readiness

• Integrated Digital Marketing Strategy • Portfolio Building (Projects, Case Studies, Certifications) • Resume Building & Interview Prep • Freelancing & Agency Building • Entrepreneurship in Digital Products & E-commerce

Supercharged Digital Marketing 2025 Extras

AI + Automation Mastery

• Prompt Engineering for Marketers • AI Video Creation (Runway ML, Pika Labs, Synthesia, Opus Clip) • Ad Copy + Landing Pages with AI • Full Marketing Funnel Automation (Zapier, Make, AI chatbots, CRM sync)

Freelancing & Agency Building

• Freelancing on Fiverr, Upwork, LinkedIn • Client Pitching & Proposal Templates • Building a Digital Marketing Agency • Client Retention & Pricing Strategies

Creator Economy & Personal Branding

• Grow YouTube & Instagram with AI • AI Tools for Content Repurposing • Influencer Collaboration Strategy • Monetization Models (AdSense, Brand Deals, Affiliate, Courses)

Future of Digital Marketing

• Search Generative Experience (SGE) SEO strategy • Voice Search + Smart Devices Marketing • AR/VR Marketing Basics • Blockchain, Web3 & NFT in Marketing • Data Privacy (GDPR, DPDP Act 2023) compliance

Advanced Business Growth & Entrepreneurship

• Scaling E-commerce stores with AI • Global Digital Marketing Strategies • Building SaaS Products with Marketing First Approach • Marketing Psychology & Neuromarketing

Career Growth & Job Assistance

• Resume + LinkedIn optimization • Interview Prep for SEO, PPC, SMM roles • Building an Online Portfolio • Roadmap for CMO / Growth Hacker career pat